Orthomed Products: Healthcare Website
Discover how we built a professional website for Orthomed Products that showcases their medical equipment catalog and transforms how they connect with healthcare facilities. Learn how we created an intuitive platform that presents detailed product information, simplifies inquiries, and extends their reach beyond traditional sales channels.
Introduction
Orthomed Products
Orthomed Products has built a strong reputation providing quality medical equipment to hospitals and clinics across the region. Their commitment to reliability and customer service created lasting partnerships with healthcare providers over the years. However, their traditional sales approach was limiting growth potential and preventing them from reaching customers beyond their immediate geographic area.
As healthcare procurement shifted increasingly online, Orthomed Products needed more than just a basic website. They required a complete e-commerce solution that could showcase their extensive product catalog, simplify ordering for busy healthcare professionals, and maintain the trust their customers expected from a medical equipment provider with their established reputation.
The Challenge
Orthomed Products relied heavily on manual sales processes such as phone orders and in-person coordination. While this approach had worked for years, it limited scalability and visibility in an increasingly digital healthcare market.
Key challenges included:
- Manual order processing that slowed response times
- Difficulty presenting a large product catalog with technical specifications
- Lost opportunities from buyers searching online for medical equipment suppliers
Healthcare buyers expected instant access to product details, compliance information, and easy ordering. Orthomed needed a solution that delivered convenience without compromising trust.
Our Approach
We began by understanding Orthomed’s operations, business complexity, and buyer expectations within the healthcare industry. This ensured the solution matched real procurement workflows.
Discovery and Research
We started by understanding Orthomed's business model and their customers' buying behavior. Through detailed discussions with their team, we identified what healthcare providers look for when purchasing medical equipment online. This research shaped every decision in our design and development process.
UI/UX Design
Our design focused on simplicity and professionalism. We created a clean interface that makes it easy for healthcare professionals to find products quickly. The visual design reflects the medical industry's standards while ensuring the site feels modern and trustworthy. Every element was placed with purpose to guide visitors toward making a purchase.
Website Development
We built the website on WordPress with WooCommerce, creating a fully functional online store tailored for medical equipment sales. The platform allows Orthomed's team to easily manage products, process orders, and update content without technical knowledge. We ensured fast loading speeds and mobile responsiveness so customers can browse and purchase from any device.
SEO and Launch
We optimized the website for search engines so healthcare providers can find Orthomed when searching for medical equipment. After testing everything thoroughly, we launched the site and provided training to their team on managing the platform effectively.
The Impact
The new e-commerce platform delivered immediate and sustained results for Orthomed Products. Within months of launch, they experienced significant growth across all key business metrics while reducing operational overhead.
180%
Increase in customer inquiries within first quarter.
65%
Orders now processed online reducing manual workload.
3
New markets reached beyond their traditional service area.
4
Average order processing time reduced from 48 hours.
Working with Echovyn Labs was a smooth and well-structured experience from start to finish. The team understood our requirements clearly, paid attention to detail, and delivered a website that presents our products and information in a clear, professional way. The result fits well with how our organization works and communicates.
Orthomed Products | Team
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